To create sustainable business models in the economy by investing and contributing to the socioeconomic development of Nigeria in particular, the West African sub-region and Africa in general.



Our mission is to create sustainable business models for our group that would contribute to the socio-economic development of Nigeria in particular, the West African sub-region and Africa in general.

The core objective of Suru Group Ltd is to deliver consistent above average returns on capital employed in its range of businesses to the benefit of all and create an effectual framework in our relations with all stakeholders.
The Suru Group would achieve this objective by consistently looking out for the best investment opportunities, optimising financial and operational solutions, safeguarding our principles,  espousing our values and promoting a unique culture of excellence.


Leading – To be leading company in Africa.
Competitive – To be the most competitive firm in Africa.
Central – To be central to the workings of the African economic system.
Integrate – To integrate our activities in line with the workings of the African economy.
Structured – To operate in a structured manner to better epitomize our culture.


We remain committed to optimizing our private equity investments through creating enduring value in line with our quality management system.

We partner with organizations with the right capacity and engage competent, empowered and inspired people to deliver the right products and services at the right time.

We continually innovate, review and re-align our structure, processes and culture to exceed customer expectation and remain competitive.

We ensure our operations in our work environment conform to existing legal and regulatory framework and best practices.